X Project Overview

Singapore Prison Annual Report 2003

The Singapore Prison Service is an agency of the Government of Singapore which runs 14 prisons and drug rehabilitation centres. This project was a public tender and there were more than 10 different printers and design agencies who were vying for the project. We were all given the same creative brief and were asked to come up with a concept based from their campaign theme for that year which was "2Gather" Maximising Offender's Reintegration.

I came up with the use of a jigsaw puzzle pieces as the main graphic element for the concept. Simple yet spot on. My design was further supported by the use of the client's corporate colours. Our company was awarded the job. This was one of the major projects I have handled where I was responsible for the overall creative direction, inside layouts, client liaison, final art preparation and even press checks. Client also agreed to my suggestion of doing a 'blind emboss' on the missing puzzle piece on the cover.

  • Type: Print | Annual Report
  • Date: 2003
  • Client: Singapore Prison Service