My Garden Identity Concept

Creative brief is to come up with a logo that will support our yarn range for Spring season. I have come up with a few concepts but I went for the 'circular' design with fower graphics. It looks modern and feminine. A few other elements like the butterfly and the circular top portion of a fence capture the idea of a typical outdoor garden settingt. Included is a simulated POS presentation of how the proposed merchandising setup will look in stores.